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Press Release
Elizabeth Arden, Inc. Announces Exclusive Beauty Licensing Agreement With
Britney Spears
Agreement Covers Fragrance, Color Cosmetics and Skincare; First Fragrance Due
in Department Stores in Fall 2004
NEW YORK, March 12 -- Elizabeth Arden Inc. announced today that it has signed
an exclusive global licensing agreement with Britney Spears, the internationally
acclaimed music star, to develop and market her own line of fragrance, skincare,
and color cosmetics products.
The licensing agreement includes the development, marketing, and distribution
of fragrance, skincare, and color cosmetics with Britney Spears' exclusive
endorsement. The first product to be introduced will be a fragrance, to debut
in prestige department stores in Fall 2004. Britney is personally involved
in all aspects of product development, in order to bring her own style and
personality to the fragrance, packaging and marketing. "I love perfume and cosmetics," said Britney, "and
am so excited to develop my own line with Elizabeth Arden."
"We are delighted to be working with Britney Spears," said Paul West, president
of Elizabeth Arden. "She is a talented, fashionable woman who appeals to a
young and international consumer base. Together with our Department Store trade
partners, we will introduce a glamorous fragrance concept to the U.S. market
in the fall, and we look forward to the launch of the new brand."
The agreement was arranged through Brand Sense Marketing, the Los Angeles-based
marketing and licensing company. "We are thrilled to have Elizabeth Arden on
board as a premier licensing partner for our client Britney Spears," said Robert
Hollander, president of Brand Sense. "They have already demonstrated superb
creativity and exceptional commitment to building this key category of Britney's
licensing program into a huge retail success."
Britney Spears is a multi-faceted performer whose extraordinary career and
style is an inspiration to millions of fans around the globe. With the release
of her latest CD, "In The Zone," she became the first female artist to have four number
one albums in a row, with total sales exceeding 50 million copies. To date, "In
The Zone" has sold more than 5 million CDs. Her performing career has evolved
to include writing, producing and acting while her
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concerts continue to sell
out. Her new concert tour, "The Onyx Hotel Tour" debuted March 2, 2004 and
continues through the spring and summer with 75 stops in major US and European
and Asian cities.
Elizabeth Arden is a global prestige fragrance and beauty products company. The
Company's portfolio of leading brands includes the fragrance brands Red Door,
Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th avenue, ardenbeauty,
Elizabeth Taylor's White Diamonds, Passion, Forever Elizabeth and Gardenia, White
Shoulders, Geoffrey Beene's Grey Flannel, Halston, Halston Z-14, Unbound, PS
Fine Cologne for Men, Design and Wings; the Elizabeth Arden skincare line, including
Ceramides and Eight Hour Cream; and the Elizabeth Arden color cosmetics line.
Brand Sense Marketing is an integrated marketing services company specializing
in Brand Development, licensing, strategic alliances, promotions and sponsorship
programs. The Brand Sense mission is to continually seek innovative ways and
new venues to grow client's brands and secure new revenue sources. The company
represents a broad range of clients in the sports, entertainment, automotive,
retail, fashion, packaged goods and technology industries. Brand Sense Marketing
is headquartered in Los Angeles, with another office in Detroit. The company's
website address is www.brand-sense.com.
forum
Beautyworlds.com has brand new forum
and chat facilities. Find out what others around the globe think about beauty in cultures past and present here.
all featured books have been read by a member
of the beautyworlds.com team
Anthony
Napoleon, the author of Awakening
Beauty: An Illustrated Look at Mankind's Love and Hatred of Beauty, is
a psychologist who has spent many years studying beauty and its impact
upon both individuals and society. He has worked with both cosmetic surgery
patients and beauty pageant contestants as well as conducting original
research into the field. Awakening
Beauty is an unprecedented exposé on the subject of beauty.
It is both entertaining and thought provoking, a combination that is
as unique as it is telling about the author's approach to the subject
of this book. The reader is taken backstage into the worlds of beauty
pageants, plastic surgery, trophy wives, murderous rage, wardrobe, makeup,
Bill Clinton, the events of September Eleven and other provocative topics
where beauty has had its effect. Awakening
Beauty invites the reader into a world that is as interesting
as it is frightening. Readers are transformed as the author shepherds
them from their world into his unique perspective and expertise on beauty. Awakening
Beauty includes over one hundred tantalizing photographs and
illustrations. Awakening
Beauty is a compendium of some of the most interesting facts
in print. The subject matter of the book along with the author's unique
approach to it makes this book a "must read." Get ready to re-think everything
you thought you knew about beautiful women and physical attractiveness.
